Coach. Speaker. Entrepreneur.
 
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I help world-class founders turn their pain into power.

Being a founder can be the hardest, loneliest journey there is. Who’s got your back?

 
 
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Founders are facing a crisis of STRESS.

Competition and chaos are rampant. Entrepreneurs are losing themselves and their teams to burnout and pressure.

 

2x

Workplace stress has doubled
in the last decade

12

The average CEO works
12 hours a day

72%

72% of entrepreneurs
have mental illness

30%

30% of entrepreneurs have depression

 

Over 70% of entrepreneurs fail after ten years. Will you be one of them?

 

The best athletes have coaches to master the body.

 

The best entrepreneurs have coaches to master the MIND. 

 
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Being a founder can really suck. Let’s change that.

We pretend all the time. For our family, employees, investors, everyone. It can be exhausting. Founders tell me, “What people don’t know about me is…”

 
 
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"I don't know who I am without my work."

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"I feel like I'm never good enough."

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"I feel like no one understands what it is really like."

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"I'm scared of losing everything I’ve built."

 
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"I haven’t had regular sleep in years."

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"I have failed as a parent and a spouse."

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"I feel so numb and I don’t know why.”

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"I feel unhappy even though I’m successful."

 

Set yourself free. Let’s work together and be the leader you are meant to be.

 

Truth bomb: Most entrepreneurs win the battle, but lose the war.

In a competitive and chaotic world, the entrepreneurs that survive are those who have done their deep work. What would happen if your emotions became your strength?

 
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Hey there,
I’m CHERRY ROSE
(AKA. “double red”)

I am a fifth-generation entrepreneur, an award-winning educator, and a high-performance coach based in Toronto. With an entrepreneurial lineage from the 1800s, I have lived and breathed entrepreneurship all my life.

Maverick by heart and futurist by mind, I shared the founder journey with my brother for 14 years, disrupting multiple industries. It resulted in the creation of Paycase Financial, Canada’s first fully-compliant crypto exchange with TMX and BMO. Serving as an early investor, the company now fights for the bottom billion.

With a decade in psychology, I am a mental health authority in the tech space. I value deep connection, delivering inspiring talks around the world. My dream is to inspire one billion souls to live their true calling.

 
 
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Let’s Connect @thisischerryrose